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Edeka-Campaign
Edeka-Campaign

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Preparation
Preparation

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Deciding
Deciding

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Edeka-Campaign
Edeka-Campaign

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Edeka Campaign

The Edeka Group is the largest German supermaket coporation. In Spring 2013 they ran a campaign featuring real customers. There was a competition beforhand where people could send in their own photo concepts in line with the campaign. The best ones were chosen.

I ended up being one of the 10 winners. My concept was shot again by a professional photographer and then featured across the country on big billboards. Happy eggs!!

Hedda Beer  Design & Branding